A senior content marketing professional with background in the media industry.
I work with Brands helping them to credibly connect with consumer
and develop a long lasting relationship based on relevancy, trust and love.
I work with Media Companies and Publishers helping them to better engage
with audiences and fully exploit the potential of branded content.
Brand content strategy
Brand newsroom setup
Influencers and talents
Tools and data
Content and asset management
Social media management
Data management DMP
Red Bull Media House Global Head Redbull.com - Content strategy and operations, audience development, talent management
lastminute.com - Interim Director Brand & Content strategy - Brand architecture, organizational setup, content strategy
De Agostini Editore - Head Digital Development - Organization setup, business development, project steering
Mediaset Group - Research and Development for digital business development, project management
Statwolf Ltd - B2B Brand and content marketing strategic consultancy
SOLUTIONS AND SERVICES
Analysis and strategy: content marketing, social media, digital brand development
Interim management: brand communication, brand activation and content marketing
Project management: team and operations setup (content ops, digital marketing), intl. program management, vendor management
Ongoing consulting: brand and content marketing coaching, tools and talents scouting, matchmaking
Coaching and education: workshops, support to C-level, corporate education programs