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Content marketing executive, brand strategist and digital marketer, combining 10-year-long media industry background with work at major consumer brands. I help brands to credibly connect with consumers, using an audience centered, design thinking approach. Equipped with a solid technical background, I have led large-scale projects at international scale with six-digit budget, coordinating (and coaching) large distributed teams.

 

SpecialtieS

Content marketing

Content strategy development
and content marketing calendars. 

Setup and rollout of brand newsrooms and content studios to support marketing, communications and sales.   

Content distribution across platforms and media: owned, social and paid. 

Talents and influencer management: content creators, authors, freelancers and agencies, though leaders and digital opinion leaders. 

Digital Brand development

Brand strategy and narrative, 
brand architecture review and optimization for digital channels. 

Digital Brand experience strategy
based on personas and customer journey mapping (brand touchpoints). 

Brand communication:
brand messaging framework and digital PR including outreach to influencers and social media strategy. 

Brand governance
Brand identity audit and harmonization, development of digital brand centre to centrally guide, advise and serve all departments and all brand touchpoints. 

Audience development and inbound marketing

Platform audience strategy: audience acquisition, onsite engagement and conversion tactics (aka growth hacking) 

Search engine marketing 

Social media marketing: brand social channels and paid social

Performance marketing and remarketing

Marketing technology,
hands on experience:
 

Content and Digital Asset Management
Digital Analytics
Digital Rights Management
Email marketing
Data Management Platforms  

 


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WORK HIGHLIGHTS

Currently full-time assignment at Market Logic Software AG, Berlin Global HQ,
as Senior Director Brand and Content Marketing.

 

Market Logic is a fast-growing, venture-financed corporation, helping the world’s best brands to transform marketing with the right information at the right time. With 300+ employees and hyper-growth, Market Logic Marketing Insights Platform is deployed in 190 countries at leading global corporations like P&G, Unilever, Coca-Cola, NewsCorp, Mars, Nestle and Ferrero. 

I have joined Market Logic to support their transition from a "white label" (market leading) solution to a full technology brand, that has the ambition to create, shape and lead a totally new market category within the marketing technology ecosystem, based on its best-of-breed application to Artificial Intelligence with focus on the marketing domain and market insights management. 

My key responsibilities and projects
Brand strategy and brand identity development
Brand governance: tools, processes, brand concierge
Content strategy and content development
Setup and rollout a new Brand Content Studio

 
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PAST EXPERIENCE - MAIN HIGHLIGHTS

Global Head (Publisher) Redbull.com

 

I joined Red Bull Media House in 2011, where I was in charge of transforming and leading its core digital brand building channel, redbull.com.

For Redbull.com, I have developed the global content strategy and setup the content operations at the Austrian HQ, where I took the leadership of the channel, coordinating a 20+ central team in Salzburg (editorial and content management, commissioning and digital analytics) and 200+ freelancers editors, translators, contributors. As publisher of redbull.com, I have led the audience development of the platform, via SEO, SEM, SOCIAL, EARNED MEDIA.

In the four years under my leadership, Redbull.com has become a widely acknowledged benchmark for brands running their owned media properties, and a formidable competitor for action sport publishers.

What´s more, Redbull.com started monetizing successfully its millennials audience: Burton, Adidas and Specialized have been among our first clients.

We started with 1 Mio UU monthly in 2011 and achieved more than 10 Mio UU monthly in 2015. Redbull.com is still now the most popular B2C channel at Red Bull Media House. 

 
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First as a Product Manager (2000-2004) later as a Research and Development Manager (2004-2006), I have taken part to the development of the digital business unit of the group, where I have run several projects across all digital platforms: online, mobile, digital terrestrial TV and interactive teletext, from product conception until market launch. 

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I have supported lastminute.com Group in 2016 to audit and redefine its brand portfolio: brand architecture and strategy for the key brands in portfolio. I have cooperated with its group HR to align the internal teams and organization and setup a pan-EU content marketing unit, including network of creators and agencies to develop branded content and influencer marketing.


side projectS and activities
ALWAYS OPEN FOR...

Private workshops and corporate education sessions around content marketing and branded entertainment.
Best practices, knowledge sharing and things that you can learn from the best brands:
actionable learnings that make sense for your business, based on my cross-industry, global and multi-country experience.

Speaking opportunities and support to corporate events.
Experienced guest, speaker and roundtable participant. I do that out of fun, so happy to invest my time. 

University. Thematic sessions and workshops with students,
including working together on case study and business simulation.  

Support for talent connection and scouting. Support for head hunting. 
You need support when creating your network of talents, content creators and agencies ? Let me help.